Thought Leadership & Storytelling Content

I've spent my career building and running content marketing programs, brand journalism hubs and blogs for leading technology and financial services brands on owned, earned and paid channels.

Below are a few samples of my work, which has reached hundreds of thousands of readers, on owned channels and third-party sites.

Brand Journalism & Native Advertising

Thought leadership content I’ve written or directed that appeared on popular industry news sites.

The Next Web | 4 Brands That Don't Advertise

CMS Wire | Marketing to Millennials

Forbes | Are You Asking Your Data The Right Questions?

The Next Web | Why Your Favorite Shows Break The Internet

Information Week | Moving to the Cloud

Venture Beat | SMB Cloud Adoption

Forbes | Pitfalls of BI

The Next Web | How Tech Changed Recruiting

IBM WATSON INTERNET OF THINGS Blog Program

As Content Director for IBM Watson’s IoT practice, I authored numerous thought leadership and product marketing blogs.

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Periscope Data | High-Performance SQL Blog

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As Periscope Data’s editorial, design and brand marketing leader, I direct every facet of our blog program — from ideation, to sourcing stories, to building out an editorial calendar and managing writers.

The technical content and thought leadership on Periscope’s blog is a valued resource for data professionals, and as a result, it’s a major driver of traffic for us, accounting for nearly half of all web visits.

Visit our High-Performance SQL Blog >

Argo group | News & Insights

As Creative Director for the agency PACE, I managed Argo Group’s dedicated newsroom, and directed the News & Insights section of their website.