Periscope Data - Full Brand Creative & Content Strategy

My Role: Director, Content & Creative Marketing

Periscope Data — acquired by Sisense in 2019 — is a San Francisco-based data analytics and business intelligence startup.

As Periscope’s first Creative Director and Content Leader, I was tasked with building/managing a fast-moving team to build and launching a full brand identity and content strategy. From thought leadership and brand awareness campaigns, through demand generation and sales enablement material, my team’s strategy and execution is helping make Periscope Data one of the fastest growing companies in America.

WEBSITE

Directed an international team of designers, writers and developers in a full redesign of our corporate website.

VIDEO

I managed our video strategy — from ideation through production of brand videos, case studies and product explainer videos.

Corporate blog

As Periscope’s content leader I oversee the team creating content and driving strategy for the Periscope Data Corporate Blog — the channel that accounts for more than half of all web traffic. My team and I grew the blog as not only an awareness channel, but a revenue generator for the company (with nearly $100K per year in attributed ARR), by publishing technical posts and thought leadership.

Events

We rolled our our new brand design and message at the Gartner Data & Analytics conference this year. My team and I did all of the booth design, messaging, collateral, and videos — even designed the shirts and jackets our team members wore on the show floor.

Guides & White Papers

As content & design leader I oversee the strategy, planning and creation of guides, ebooks and white papers for thought leadership and demand generation.

Infographics