Building Brand in Crisis, Transitioning Brand During M&A
I want to share a recent interview I did with RegalixTV — a Silicon Valley tech and thought leadership show — about making the most of your brand.
Jessica Ly and I discussed my experience of rebranding a company after an M&A, about how marketers should think about building brand in times of crisis, about how to be a data-driven brand marketer, and about the skills I look for when hiring.