Argo Group - 'No Risk, No Reward' Campaign

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Argo Group | My role: Creative Director, PACE

Argo Group, a $2B Bermuda-based insurance firm, wanted a campaign to bring together the sports teams they sponsor, and to tie these sponsorships back to the insurance business.

The 'No Risk, No Reward' campaign centers on the idea that in sports, business and life, you must take smart risks in order to achieve rewards.

This campaign comprised multiple websites, videos, social media advertising, internal and external communications / PR, and even live events in New York City that had Argo executives alongside the racers themselves.

Credits: This campaign was produced in collaboration with Jonathan Walls, Nathan Long and Tommy Alderson, under the leadership of Gordon Bass.