Argo Group - 'No Risk, No Reward' Campaign
Argo Group | My role: Creative Director, PACE
Argo Group, a $2B Bermuda-based insurance firm, wanted a campaign to bring together the sports teams they sponsor, and to tie these sponsorships back to the insurance business.
The 'No Risk, No Reward' campaign centers on the idea that in sports, business and life, you must take smart risks in order to achieve rewards.
This campaign comprised multiple websites, videos, social media advertising, internal and external communications / PR, and even live events in New York City that had Argo executives alongside the racers themselves.
Credits: This campaign was produced in collaboration with Jonathan Walls, Nathan Long and Tommy Alderson, under the leadership of Gordon Bass.
CAMPAIGN video
Uploaded by Franklin Morris on 2018-02-10.
CONTENT MARKETING ARTICLES
Infographics
LIVE EVENT: risk, reward & High stakes media panel in new york city
On July 13, in New York City, Argo held a panel discussion in which the worlds of insurance and sports came together in a conversation about the nature of risk. Gary Grose, Argo's producer management and marketing leader, moderated, with an introduction by Formula E pit lane reporter Nicki Shields.
PHILANTHROPY EVENT: ARGO CEO MARK WATSON SUPPORTING STEM EDUCATION IN NEW YORK
SOCIAL MEDIA CAMPAIGN
