Future of Insurance Campaign | Argo Group
Argo Group | My role: Creative Director, PACE
Client Argo Group, a $2B Bermuda-based B2B insurance firm, wanted a bold creative idea to frame their 2017 Annual Report.
PACE created something bigger than a simple report; we delivered a campaign with interactive, print, social, direct marketing and content assets. At the heart of this campaign is a mini-documentary exploring the social, technological and environmental trends that are shaping the future of the insurance industry.
As Creative Director, I led campaign ideation, integrated campaign assets, content marketing and digital experience.
Credits: This campaign was produced in collaboration with Tommy Alderson, Jonathan Walls and Nathan Long under the leadership of Gordon Bass and Tracy Clark.
PRINT BOOK
interactive site
LAUNCH THE INTERACTIVE EXPERIENCE
INFOGRAPHICS
Social Campaign
Our analytics showed that social images with movement received the highest engagement, so I designed a series of social tiles that were designed to grab attention.
CONTENT MARKETING ARTICLES
