Alloy.ai Content Strategy

My Role: Head of Content, Communications & Brand Marketing @ Alloy.ai

My objective at Alloy.ai — a Series A data startup based in San Francisco — was to develop and execute a content strategy that would engage and drive pipeline from Supply Chain and Sales executives at leading CPG brands. To achieve (and exceed) our marketing pipeline contribution goal, I set out to create a full-funnel strategy that included a webinar program, customer stories, social media marketing, guides & ebooks, and public relations

CUSTOMER VIDEO SHORTS

A series of customer thought leadership and testimonial clips designed for a LinkedIn paid and organic campaign

GUIDES & EBOOKS

I created a series of helpful, educational and SEO-optimized content that would help our key personas be better at their job. These guides were the crux of our inbound pipeline.

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PUBLIC RELATIONS

As Alloy.ai’s head of communications, I had the company and CEO featured in national media and key trade publications.

AXIOS: PlayStation sales migrate from big cities, following pandemic pattern

CBS News: Product shortages and soaring prices reveal fragility of U.S. supply chain

SUPPLY & DEMAND CHAIN EXEC: 5 Steps to Avoid Overstocked Inventory

WEBINAR PROGRAM

Our webinar program — which I managed end to end — was a major source of leads and awareness for the Alloy.ai brand. The monthly webinars featured leaders from major CPG brands in conversation with Alloy.ai leadership.